Located on the outskirts of Chennai, connecting Vandalur and Kelambakkam, Rialto is a beehive of activity. The lush green foliage hides the factory from outside view. Inside the plant, state-of-the-art machinery lined up on either side of the factory floor, produces more than 2 million manual toothbrushes a day.

Rialto supplies as many as 400 variants of these toothbrushes to more than 140 countries across the globe. Achieving this complex function involves a flexible workflow, one that requires it to be aligned to a fluctuating weekly demand for the finished product and raw material supply from its vendors. Rialto has been achieving a 100% target year on year, while still measuring up to the most stringent quality specifications of the various certifying agencies and its giant multinational customer, the Procter and Gamble Company, USA.

This is made possible by the eye for minute detail that the company has sharpened and fostered in its 1000+ employees. They undergo continuous training to reach peak performance in a sustainable manner. The work environment is such that none of them have been known to leave the company for professional reasons. Attrition rate stands at close to 0%.

It is no coincidence that the company has won the P&G External Business Partner of the Year award (an Oscar in the P&G universe) not once but three times in a row. Rialto was one of a handful of suppliers, in both instances, selected from a universe of P&G’s 50,000 external business partners. It is in the exalted company of corporations like Infosys (a 2011 winner) and Dow Chemical (a fellow recipient in 2019), among other world-class companies to have received the award.